Created in the Spring of 2012, the story of the Brigitte Bardot, alias Sarah Ohana, brand is leaving its mark with time…
Focus on a young talented designer.
Brigitte Bardot is more than just a singer or an actress; she is a myth, a sex symbol. Who does not remember all the cult pictures of her at La Madrague in the company of the billionaire Gunter Sachs, dancing in "Et dieu créa la femme" or singing "Harley Davidson" with platinum blond hair blowing in the wind? Certainly not the designer Sarah Ohana, fan from the word go who decided to launch the Brigitte Bardot brand.
Fascinated by fashion, Sarah immerses herself in it from childhood. Her family handles style brilliantly and evening dresses hold no secret for her. Making women even more beautiful is her motto. It is child's play for this Berçot graduate who creates her ranges within the family business. The one who gives her a helping hand is none other than her father with whom she has been apprenticing behind the scenes for 15 years.
Why launch the Brigitte Bardot brand? Why not? Her concept is to bring BB, the icon, the legend of the 50s, 60s, 70s and 80s back to life. In order to do this, Sarah uses the archives of the star’s images with a special dedication during the launch of her first season, to the Baby Doll look with English embroidery, the sixties with the hippy theme and the fifties with red gingham. She creates this fashion for young girls as well as women. Here, it is all about state of mind. The girl in mind is very free-spirited and changes from a loose T-shirt into a djellaba at the end of the day.
Brigitte Bardot is a fashion that is revamped to fit current fashion with an avant-garde touch. Isn't it often said that fashion is an eternal repetition!
Sarah Ohana's signature for Brigitte Bardot? A more or less discreet acronym that is recognizable at a first glance which conveys the image of the brand.