In 1920, Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a small watch repair shop, which little by little ventured into the jewelry world. In 1965, Salvador Tous, the founder's son, married Rosa Oriol.
The couple joined forces to pool their respective talent, experience and creativity in order to produce a whole new language, expressed in jewelry. In 1985, Rosa Oriol was inspired by what would become one of the most classic symbols of the brand name:
"During the course of my travels, I saw a little teddy bear in a shop window and it made me remember some wonderful moments from my childhood. So I thought: Why not make this teddy bear out of gold? It has become a good luck charm for millions of people all over the world, and for us, it marked the beginning of our international expansion. Even though we are continuously creating new collections, the teddy bear is always present in different shapes and forms. He is indeed very dear to me!"