BRANDS

Lloyd

Lloyd

1888 H.F. Meyer founds the H.F. Meyer shoe factory in Bremen and thereby lays the foundations for the LLOYD brand name that was to become the realisation of his dream.

1905 On 30 May 1905 a new brand is registered in Germany. Behind the registration number 81842 lies the brand name LLOYD.

1925 LLOYD copyrights the name as a specific, recognisable logo.

1927 The entire company takes the name LLOYD.

1942 LLOYD begins successful production of the brand in Sulingen – and has stayed true to the city ever since.

1949 In Cologne, the first shoe exhibition since the great currency reform is a triumph.

1968 The red stripe is introduced by LLOYD and remains the brand mark for quality shoes and top hand workmanship to this day. LLOYD is one of the only manufacturers whose branding is placed directly on the product: the red stripe in the heel.

LLOYD becomes an official footwear supplier of the German Olympic Team for the first time. It is the beginning of a successful partnership between LLOYD and the Olympic Team which will be repeated many times over the years.

1969 LLOYD begins one of the first "His & Hers" programmes. The twinned shoes have the names "Romeo" and "Juliet".

1976 Production capacity is increased with a new facility in Malta, four years after the factory in Sulingen was substantially expanded.

1978 In Italy LLOYD wins the biggest fashion prize awarded by the industry of the time: the Shoe Oscar.

1983 LLOYD goes Sports: motivated by the training shoe boom, the first leisure shoes are produced, such as the legendary "Rocky". The LLOYD Sport segment is created and becomes a permanent part of the range.

1992 LLOYD combines together the old and new premises to create a 60,000-squaremetre site that fulfi ls all the requirements for a new factory.

1998 The first phase of the new building is completed and the first production line is opened.

2000 The first LLOYD Concept Store is opened in Melbourne by a long-standing customer.

LLOYD begins operation of the "Shoe Factory of the Future", a concept that was presented as a pilot project at the occasion of the Expo 2000.

2001 After almost 30 years LLOYD again includes a women’s collection in the range.

2004 The first LLOYD Accessories Collection is launched.

2007 LLOYD opens the first company-owned LLOYD Concept Store in Budapest, Hungary, at Fashion Street. Further stores are opened around the world under direct management from LLOYD and many more are planned.

2008 LLOYD exports its products to more than 40 countries and is market leader in many countries in the premium business shoe segment. The 48 LLOYD Concept Stores underline the intention to continue to expand the brand throughout the world and to build upon its success.

The 120-year jubilee, combined with the 40th anniversary of the red stripe, is celebrated as a further step on the road to a successful future.

2010 In the 2010 financial year, the company with some 1,200 employees posts record consolidated sales of around €105.8m.

2011 The company continues its strategy of expansion, especially on the home market, with the opening of more LLOYD Concept Stores. At the midpoint of the year, there are LLOYD Concept Stores at 20 domestic sites. 15 businesses are run autonomously; 5 are managed by partners. Sales are expected to remain positive for the financial year.

2013 LLOYD celebrates its 125th anniversary. An important milestone in the anniversary year is marked by the new logistics center. The investment of about € 6.5 million states a clear commitment to the northern German headquarter and production site in Sulingen.