The "Napapijri" brand was established in Aosta, Italy in 1987 when a manufacturer of travel bags created the Bering Bag, a waxed canvas duffel bag marketed to travelers that was the first product to carry the Napapijri name.
In 1990, the company began designing and producing clothing and accessories, and introduced its signature Skidoo jacket, a lightweight, rain-proof, anorak designed for extreme temperatures.
The company continued to add to its product range in the 2000s. In 2002, the Napapijri Kids clothing line was introduced, followed by Napapijri footwear in 2007. The first Napapijri store opened in Chamonix, France in 1997. Since then, the company has consistently added stores and opened its 100th in Stockholm in 2012. That year, the first Asian Napapijri store opened in Seoul, Korea.
Napapijri was acquired by the U.S.-based clothing manufacturer VF Corporation in 2004.
Andrea Cannelloni joined Napapijri in 2009 as Vice President and General Manager and is now Brand President. Cannelloni had worked as a designer at Ermenegildo Zegna and Trussardi, and served as Creative Director for Boss Orange and Boss Green at Hugo Boss.
In 2010, Napapijri launched its e-commerce website, making the brand available worldwide.