The story of Rodel began in 1953. As often happens to agencies fated for success, its growth gave incredible satisfaction to its founder, Giacomo Rocca. In the immediate post-war period the corporate development rose very fast. Women had the chance to enjoy once again the pleasure of being elegant in simply close-fitting dresses. They looked for soft fabrics and prestigious styles. This new-found femininity pushed Giacomo Rocca to a new challenge. He decided to turn his commercial enterprise into a tailoring one: the more the production grows, the more the company organization becomes structured. At the end of the '80s, Rodel's rising success led to the creation of a new line named 'Cinzia Rocca' and managed by Giacomo's children: Cinzia who gave her name to this new brand, Jacopo, the current President, and Matteo, the CEO.