The CR7 Underwear and Socks collection is introduced with a great deal of strength.
Behind the collection is world famous soccer player Cristiano Ronaldo who, with millions of followers on social media, has a huge potential target audience.

Furthermore, New York-based, CFDA Award winning designer Richard Chai has played an important part creating the designs and styles in close collaboration with Cristiano Ronaldo. Richard Chai is known for his work with brands such as Armani Exchange, Donna Karan and Marc Jacobs.

Last but not least Danish JBS Textile Group is behind the production of the high quality underwear. The family owned company has existed since 1939 and is Scandinavia’s leading underwear and socks manufacturer.

“The companies that I choose to work with need to be fashionoriented and of the highest quality to be able to deliver a superior product to my fans. In JBS I have found a collaborator who designs and produces products of the highest quality and have a strong heritage of great design”, says Cristiano Ronaldo.

CR7 Underwear and Socks is modern, international fashion with a widespread appeal to boys and men all over the world.
Creating trends and based on high quality production, the designs are made to meet the high expectations of our customers.
Working with quality materials and many years of experience of producing underwear, the CR7 collections delivers a perfect fit.
The CR7 Underwear collection consists of four different lines, and the CR7 Socks collection includes four lines.