AnnaRitaN is a female label, result of the passion and constancy of Anna Rita Noviello – a fashion designer and business-woman. With a look always focused on the future, her work is all about the search of the new while preserving the past. Since the very beginning, the collections of AnnaRitaN are tailored and distributed by Borg S.p.A, a society founded and producing as a sign of Italia’s finest sartorial traditions. Anna Rita, the style model and soul of the brand nurtures a desire to appreciate and highlight the beauty of every woman by creating refined clothes with well-finished details that are often handmade. Gathering inspirations from the world of art and cinema, from cultures very close and far away, collection after collection AnnaRitaN creates clothing for the strong, sophisticated and seductive woman. She is perfectly represented in the campaigns of the talented photographers Paolo Zambaldi, Robert Jaso, Michelangelo di Battista e Karina Taira. The AnnaRitaN woman is a versatile woman, modern but always with class, a woman who tries to escape the banality in order to express herself with unique and high quality clothing. All of this is possible thanks to the constant investments in human resources that allowed building a competent and enthusiastic staff which stands out with a creative verve that accompanies every stage of the manufacturing – from the creation to the production.