Serge Louis Alvarez - Professional & Natural Makeup from France
Serge Louis Alvarez is a professional, natural and organic makeup range created by the master of makeup artistry, Serge Louis Alvarez. The SLA philosophy is to create a new look on beauty..."To be both glamorous and beautiful whilst respecting your health and the environment".
SLA is designed, manufactured and marketed from their head office facility and laboratory in theSouth of France.
The SLA range includes products awarded with the ECOCERT organic certification and was the first professional brand to obtain this. Where possible, ingredients are sourced from Fair Tradecountries, packaging is refillable and recyclable and products are not tested on animals. SLA now offers a completly Bio (99-100% purely natural) collection of products.
Biannually, SLA launches a limited edition fashion collection inspired by the European fashion scene.
Quality of products: - The SLA range are designed with between 55-60% pure pigmentation to give high quality and long lasting colour.
Where to find SLA: - SLA is now distributed to over 34 countries worldwide. The first Serge Louis Alvarez Makeup Studio was launched in Sydney in December 2009, and offers makeup artists and devotee's a "makeup haven" to indulge in. SLA has 5 International Makeup Academies worldwide, including Australia's first - SLA Academy, Sydney - located in Balmain.
Who is Serge Louis Alvarez? - Serge Louis Alvarez began his career at a very young age in the theatres, opera houses, advertising and fashion houses in France as an elite makeup artist.
• Professional Make up director in Paris opera
• Make up director in Paris comics opera
• Make up designer : special effects
• Creation activity: advertising for Kodak Perrier etc…
• Make up designer : theatre, Chatelet theatre, Paris
• Make up designer : show business, Lido, Paradis Latin
• Make up designer : haute couture - Paco Rabane,
• Ready to wear : Halles group, Kenzo, Chacok, young designers
• Designer for cosmetic ranges
Serge Louis Alvarez found that there was a strong need in the market place for a premium product that would perform as all professional’s desire it to. It was for this reason that in 1984, he began creating a range that was highly pigmented and designed for pure longevity. By 1988 the range had expanded to 300 products but at this point it was still only available to the professional market.
The public company SLA Creation was formed in 1992, and at this time the range grew dramatically, launching a total of 1200 products for both the professional and retail sector.
Building his own manufacturing facility, with laboratory, in Valence, based in the south of France, Serge Louis Alvarez was able to continue creating innovative new products unlike any others in the market place. In 2005, SLA won the “Best New Innovative Product Award” at the Paris show for the design of the SLA Makeup Studio Finish.
In addition, with Serge Louis Alvarez himself working for fashion houses such as Paco Rabane, he remained constantly in tune with the latest fashion launches before they reached the market, and continues to develop fabulous collections for the Spring/Summer and Autumn/Winter.
In early 2008, Serge Louis Alva¬rez launched the first of his ECOCERT certified organic products with the release of the collection “100% Nature”. Serge Louis Alvarez is committed to developing and reformulating his products without the use of parabens, phenoxyethanol or PEG. Where possible all ingredients are now being sourced from fair trade, packaging is refillable and recyclable and no products are tested on animals.
The philosophy of the company is to create a new look on beauty... “To be both glamorous and beautiful whilst respecting your health and the environment.”
In 2011 this philosophy has been further developed with the launch of the new Bio Collection of products that are 99-100% of pure natural ingredients. New product ranges include the Bio Even Skin Organic Foundation, Organic Concealer, Bio Rice Powder, Mineral Powder, Organic Tanning Earth of Sun, Organic Soft Shadows, Bio Mascara, Exclusive Mother Of Pearl, Organic Bio Lipsticks and moisturizing lip balms and organic pulpy glosses.
The range is luxurious and long lasting due to the high pigmentation in the product (SLA products are designed with between 55-60% pure pigmentation, over 60% is permanent!). All powder based products are refined to between 2-4 microns by a unique micronisation technology, making them incredibly silky, producing no irritation to the skin. In addition, to support this beautiful range of cosmetics the company also offers quality professional accessories such as brushes, sponges, aprons, kimonos, capes and professional bags.