BRANDS

Dr. Vranjes

Dr. Vranjes

The Antica Officina del Farmacista is the story of a “nose” in a unique city of art, which picked up the scent of the essential elements needed to give life to a desirable product which reaches the heart through the sense of smell.

The nose belongs to Dr. Paolo Vranjes, pharmacist, chemist, cosmetologist but above all, translator of emotions into olfactory delights.

The city of art could be none other than Florence, with its elegant, old shops which are able to offer unique suggestions to tempt the five senses.

 

The Antica Officina del Farmacista

To step inside the Antica Officina del Farmacista is to allow yourself a moment of absolute pleasure.

The warm and tasteful atmosphere to be noted upon entering a Dr. Vranjes shop adds to a product design with a subtle hint of Florentine architecture and the essentiality of sophisticated packaging epitomised by the glass bottle for fragrances that invite one to take in their scent; that harboured in one’s memories and simply waiting to be reawakened.

Wandering around the Antica Officina del Farmacista you will be seduced by the harmonious alchemy of emotions, research, and inspiration, the core ingredients necessary for the fine art of creating fragrances.

 

The Florentine tradition

Florence has a unique tradition in the distillation of essences and perfumes, due in part to the contribution of the elegant Catherine de Medici, the wife of the French King and ambassadress of the art of making perfumes.

It was usual for Catherine to hold a scented pomegranate to her nose, and this went on to be known as a pomander, a precious sphere within which were enclosed fragrant herbs and scented ointments.

The purpose of the pomander was to make social encounters more pleasant.

 

The culture of Perfumes

“The culture of perfumes was literally infused in me,” says Paolo Vranjes. “My grandfather was a silk trader with a passion for essences, and as a child I would watch him in the room where he kept his collection of perfumes which he searched for on his travels around the world. I was enraptured by that universe of rare, transparent bottles with their unusual, evocative scents, and I was fascinated by the secrets they held within them.

Where were they from? What was so special about them? And how was a new magic created every time they were mixed?

Then one day my grandfather realised I was there, and with an understanding smile, he invited me to join him while making me promise not to touch anything. After that, we spent many more days together. My passion for essences and my culture were born in that room.”