BRAX focuses on the premium casual segment. It is the arena where BRAX can showcase its expertise, manufacturing clothing that is comfortable to wear no matter what the day brings. Clothes that exude appeal and sporty attitude while giving wearers the confidence of always feeling well dressed. Clothes that – thanks to the best fabrics and the outstanding quality of the workmanship – are simply able to rise to every occasion and that are absolutely perfect for the active, self-determined lifestyle of the "good life" generation.
BRAX lives up to its responsibility as a modern yet value-driven company, treating employees and business partners respectfully and dealing with resources responsibly and sustainably.
Sometimes just wanting the best is all it takes. BRAX embodies this attitude in every respect, with high-quality materials, top-notch workmanship, a perfect fit and a personal signature in the designs, all indicating an uncompromising attitude towards quality and classy self-assurance. This unwavering commitment to being the best can also be found in our vertical partnerships and innovative sales tools.
With cutting-edge materials and collections inspired by the spirit of the times, BRAX means always feeling perfectly dressed. BRAX translates the latest trends into wearable fashion and is synonymous with fashionable collections without straying too far into "young" territory.