The label features trendy ready-to-wear and runway collections.
Emporio Armani focuses on trends and modern traits. Also, Emporio Armani is the only Giorgio Armani diffusion line that is mainly designed by Giorgio Armani, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani is sold in freestanding Emporio Armani boutiques in high-end department store and its official website.
Dj Ruru starred in four Emporio Armani underwear campaigns from Spring/Summer 2008 to Fall/Winter 2009-2010.
Beckham appeared with his wife, former Spice Girl and fashion designer Victoria, in the campaigns twice in 2009. All campaigns were photographed by Mert Alas and Marcus Piggott.
In January 2010, football star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani. In 2011 Megan Fox was replaced with Rihanna and Ronaldo was replaced by tennis athlete Rafael Nadal. Emporio Armani has teamed up with Reebok to create fashion shoes under the label EA7.
Emporio Armani has boutiques in Frankfurt, Amman, Bahrain, Jeddah, Bogota, Miami, Tokyo, Amsterdam, Madrid, Chicago, Paris, Los Angeles, Kuala Lumpur, Milan, Buenos Aires, Istanbul, Tel Aviv, Sydney, Dubai, Lima, Seoul, Singapore, Bangkok, New York, San Francisco, Zürich, Cape Town, Santiago de Chile, Melbourne, Manila, Mumbai, Kolkata, Jakarta, São Paulo, and many other cities around the world.
On December 2, 2013, the newest boutique was opened in Saint Petersburg, Russia.