Debuting the collection at London & Paris Fashion Week, LEIVANKASH presents Oculus for Autumn Winter 15. A striking departure from the romance of Spring/Summer’s L’Etoile de Botteh collection, Oculus, meaning eye in Latin, makes a bold and stylish statement and takes the brand in a new direction since its rebranding earlier this year.
Founder and Creative Director Leila Kashanipour has often taken inspiration from her Persian roots for previous designs, mixing the beauty and art of her Iranian culture with the clean and contemporary lines of her life in London. Oculus brings this synergy one step further, taking the ‘Evil Eye’ motif which is seen so frequently throughout Middle Eastern cultures, incorporating a London twist with designs which are innovative and daring – the perfect blend of abstract art with Persian heritage.
Rather than the traditional ‘Evil Eye’ design, which acts as a protective talisman, LEIVANKASH has taken a more unconventional approach, with oversized faux pearls set in 22kt gold plated cuffs, collars, rings and earrings. The shape of the eye refers to the Siosepol, a bridge in Isfahan with 33 arches, the reflection of which on the water creates the illusion of 33 ovals perfectly aligned in a row.
Since Kashanipour founded the company in 2011 post graduating with a BA in Jewellery Design from Central St Martins, LEIVANKASH has become synonymous with style, fashion and creativity. An illustrious following includes the likes of Kendall Jenner, Erin Wasson, Cara Delevingne, Olivia Palermo, and Rita Ora. The brand has been featured on BBC, Reuters as well as in international media such as Forbes, The Financial Times, Vogue & Harper’s Bazaar. Stocked at Harvey Nichols, Luisa Via Roma, Saks 5th Avenue, as well as in retailers across China, the Middle East, and Europe. As the brand continues to strive and grow, it has extended its offering & has built on its Classics collection. 2015 sees LEIVANKASH develop a new aesthetic, strong and confident, which mirrors Leila’s vision whilst remaining true to the brands roots.