"I have constantly searched for new ways of expressing beauty. I am inspired by how something can be unexpectedly beautiful. With every collection I try to raise the spirits and stimulate. I want to make clothes that liberate the wearer, that never existed before, and that ask questions: clothes through which people can be free to express their own individuality "- Rei Kawakubo.
According to designer Rei Kawakubo, Comme des Garçons Parfums is just another way to express the brand's spirit.
Individuality is the philosophy and a key concept of the brand. Fragrances are designed for oneself that is for every self. For Rei Kawakubo, a fragrance should always be worn for your own pleasure, not necessarily to seduce. It is not conceived for a man or a woman, it is a non-gender fragrance, only for those who loves it...
Comme des Garçons started Comme des Garçons Parfum adventure in 1994 with the launch of Comme des Garçons Eau de Parfum.
They have continued to develop alternative and innovative fragrances through the years applying their brand philosophy to the perfume industry.
Comme des Garçons directly distributes their perfume range in their own fashion stores as well as in concept stores.